Last year, I was delighted to work with Dr. Martens as they searched for the face of their international ad campaign. I hit the streets and snapped plenty of street style heroes in my hunt. The best part of it, was discovering their star of the ads, Sam from Newcastle, who’s gone in to star in their advertisements all across the globe.
Here’s my street snap of when I first spotted Sam:
and here he is now!
Now, Dr. Martens are looking for another North East fan to feature in their future international advertising campaign and it could be you! They’re looking to use real people, of any age, background and occupation.
Amy Nelson, Dr. Martens UK Retail Marketing Manager, said
“We are looking for more individuals that stand for something and we know from our stores across the UK, including the standalone Newcastle store on Grainger Street, there is a real diversity of people who wear Docs with passion and pride.”
If you are a Dr. Martens fan who stands for something and want the opportunity to attend a campaign casting, send your photo with your name, age, address, occupation and ‘what I stand for’ statement to DMS@opr.co.uk. The deadline for casting submissions is 31st May 2015.
To view the SS15 #STANDFORSOMETHING campaign, go to: https://www.youtube.com/watch?v=frOAZrIWwZA&list=PLGe6oh7p-bn80NRXmt2p0tl9UE5TIi_nu, and shop the latest collection at 153 Grainger Street, NE1 5AE.
Best of luck to all those who apply! Thanks for reading and ciao for now x
Sooo much happening in Newcastle at the moment fashion-wise, so I thought I’d give you a quick summary of dates to put in your diary!
Thursday 19th February
NRFS – The Newcastle Rag Fashion Show
This event takes place at the Newcastle University Students Union and is the RAG’s annual fashion show with catwalk, goodie bags and more. It’s a great event, with so much effort being put into it by the students, and money raised going to charities; The Caroline Rainbow Foundation and Albert Kennedy Trust. The catwalk will feature lots of top brands including Topshop, Urban Outfitters and Dr. Martens.
It’s bound to be a sell-out event, so make sure you get your tickets early. Earlybird tickets £8, Standard tickets £10 at www.nusu.co.uk/ragfashion.
Saturday 21st February
Benefit’s Pore O’Clock Party
I spotted this invite on my Facebook page, with Benefit inviting all Benebabes in the North-East to attend their party. It’s taking place at Madame Koo’s, starting at 4pm this Saturday. First come, first served is the case here, as the first 300 guests through the door, get a free POREfessional goody bag!
Benefit will be there with lots of other fun treats and activities, including a Bene-photobooth, makeuppers, competitions and giveaways as well as free bubbles, nibbles and great tunes!
Sign up and find out more on their Facebook page here.
Wednesday 11 March
Teenage Cancer Trust Fashion Fundraiser
This fashion fundraiser takes place at Nancy’s Bordello this March, aiming to raise lots of money for the amazing Teenage Cancer Trust. It’s already looking like a fantastic line-up with fashion designers from all around the region hitting the catwalk.
For those attending, there’s goodie bags a-plenty with treats from Marks & Spencer and the Body Shop. There’s also a not-to-be missed raffle on the night, a design your own Teenage Cancer Trust t-shirt stall, and pop up boutique shops from the designers featured on the night.
Tickets cost £5. You can find out more and buy tickets here: https://www.justgiving.com/TeenageCancerTrustFashionShowNE.
Hope to see you at some of these events! Thanks for reading and ciao for now! x