Last year, I was delighted to work with Dr. Martens as they searched for the face of their international ad campaign. I hit the streets and snapped plenty of street style heroes in my hunt. The best part of it, was discovering their star of the ads, Sam from Newcastle, who’s gone in to star in their advertisements all across the globe.
Here’s my street snap of when I first spotted Sam:
and here he is now!
Now, Dr. Martens are looking for another North East fan to feature in their future international advertising campaign and it could be you! They’re looking to use real people, of any age, background and occupation.
Amy Nelson, Dr. Martens UK Retail Marketing Manager, said
“We are looking for more individuals that stand for something and we know from our stores across the UK, including the standalone Newcastle store on Grainger Street, there is a real diversity of people who wear Docs with passion and pride.”
If you are a Dr. Martens fan who stands for something and want the opportunity to attend a campaign casting, send your photo with your name, age, address, occupation and ‘what I stand for’ statement to DMS@opr.co.uk. The deadline for casting submissions is 31st May 2015.
To view the SS15 #STANDFORSOMETHING campaign, go to: https://www.youtube.com/watch?v=frOAZrIWwZA&list=PLGe6oh7p-bn80NRXmt2p0tl9UE5TIi_nu, and shop the latest collection at 153 Grainger Street, NE1 5AE.
Best of luck to all those who apply! Thanks for reading and ciao for now x